Four fashion entrepreneurs slowing down fast fashion

Kaya Dorey, a member of The DO School community, is the UN Environment Young Champion of the Earth for North America. She founded NOVEL SUPPLY CO, a conscious and eco-friendly apparel brand based in Vancouver. Kaya introduces us to NOVEL SUPPLY CO and other changemakers that are making waves in the fashion and retail industry.

Decades of purpose resulting in high-level innovation

Håkan Nordkvist is Head of Sustainability Innovation at Ingka Group (the largest IKEA franchisee, operating 367 IKEA stores in 30 markets). From building BILLY bookshelves in the 90’s to innovating and building sustainable business opportunities, Håkan is a key figure in purposeful retail around the world. Discover all about his beginnings, his current projects such as the solar panel initiative, developing new circular business models for IKEA and a whole lot more.

“Customer obsession” is key to Amazon’s success

To be Earth’s most customer-centric company is Amazon’s purpose and it shines through in everything they do. We spoke to Florian Baumgartner, Director Consumables, Amazon Germany, about the company’s approach to Purposeful Retail, observing consistent factors over trends, and how their obsession with pleasing their customers takes form.

Helena Helmersson, CEO at H&M, finds purpose in retail

H&M Group Chief Operating Officer Helena Helmersson has worked her way up in the H&M Group since 1997 (Update: in January 2020, she was announced as CEO of the group). Throughout the years, she has developed great loyalty for the company, and also gained valuable insights into how a modern, agile supply chain is set up, as well as what the future of retail will entail.